About the brand

 

Starter stands for heritage, authenticity and sports performance; it defines fun, team, value and community through its commitment to producing sports clothing and footwear to the highest standards of style, performance and value possible.

 

A premium athletic brand established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues.

 

A trusted athletic brand with over 35 years of heritage, Starter’s brand equity has been built over the past three decades through its association with professional, collegiate and Olympic sports as well as athlete endorsers.

 

The brand promise: Rooted in Heritage. Driven by Performance. Made of All

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Brand Positioning:

• Target Consumer: Kids (6-15 years) and Adults (16-50 years)

• Positioning: Where authentic sports heritage meets contemporary fashion culture. Starter blends performance credibility, team spirit and iconic style to create accessible sportswear for today's consumer.

 

Distribution:

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• Distributed through leading global retailers including Amazon, Walmart, Macy's, Kohl's, Zalando, ABOUT YOU, JD Sports, Shoe Plaza, Pull&Bear, Stradivarius, Zara, Decathlon, Prisma, DefShop, Dick's Sporting Goods, CCC, LPP, Fanatics, Splash, SNIPES, Farfetch, Urban Outfitters, La Rinascente and Nordstrom.

• Available across Europe, North America (US & Canada), Latin America, Australia & New Zealand, the Middle East and selected Asia-Pacific markets.

• Distributed in over 3,000 retail stores worldwide.

• Strong consumer awareness and brand recognition across multiple generations.

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For updates & more information on Starter, please visit us at www.startersport.eu