About the brand

 

Born in Manhattan back in 1972, long before anyone gave a flying swoosh. 

PONY was founded by the Uruguay-born entrepreneur Robert Muller, a charismatic maverick.

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Muller created PONY in his own image, which is to say it was equal parts energetic, rambunctious and oh-so ambitious. Within a few short years, this self-styled Yankee swagger had PONY strutting the globe at the vanguard of a new era of athletic colonialism.

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Partnering with many different sports and athletes including the likes of Muhammed Ali, it became obvious that basketball was where the brand would truly excel.

 

With a reported 200 NBA stars on their roster at one stage, including such greats as Bob McAdoo, Cedric Maxwell, Early Monroe, David Thompson, John Havlicek, Darryl Dawkins and the all-time phenom Wilt Chamberlin, aka the Chairman of the boards, PONY truly cemented itself as a credible basketball sportswear brand.

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PONY is available on a global basis, offering an extensive range of licensing opportunities across apparel, footwear, headwear, accessories, and lifestyle products. Available categories include Apparel, Underwear, Sleepwear, Swimwear, Headwear, Footwear, Kidswear, Hardgoods, Bags, and Accessories, supporting a comprehensive consumer offering across multiple channels and markets.

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Brand Positioning:

• Target Consumer: Kids (6-15 years) and Adults (16-50 years)

• Positioning: A heritage athletic and lifestyle brand that combines authentic sports credentials with contemporary streetwear styling. PONY delivers accessible, trend-driven products inspired by its iconic New York roots.

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Distribution:

• Distributed through leading retailers including Liberty London, Urban Outfitters, Selfridges, River Island, Macy's, Nordstrom, Amazon, Dick's Sporting Goods, Sole Trader, Tower London, Retro, Foot Locker South Africa, Edgars, Ripley, Robinsons Department Store, Netshoes, Casual Classics, Komplett, S-Market, KCC Department Store, Gaisano Store, Dexter and 11 Degrees.

• Available across Europe, North America (US & Canada), Latin America, the Middle East, Africa and selected Asia-Pacific markets.

• Distributed through 945 retail doors globally since the brand relaunch in 2023.

• Strong consumer recognition driven by its rich sports heritage, basketball legacy and authentic New York identity.

 

For updates & more information on PONY, please visit us at www.productofnewyork.co.uk