ABOUT HOODRICH 

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Hoodrich is an authentic British streetwear brand, founded in Birmingham in 2014 by Jay Williams. Starting with just £200 and 30 T-shirts sold from the boot of his car, the brand has grown from humble beginnings into an internationally recognised name in streetwear.

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Rooted in music, sport and fashion, Hoodrich continues to represent urban culture both in the UK and globally. Its #FROMNOTHINGTOSOMETHING philosophy remains at the heart of the brand, reflecting the journey from grassroots beginnings to global expansion.

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Positioned within the mid-priced urban-wear market, Hoodrich delivers premium, accessible collections across apparel and an expanding range of lifestyle categories. The brand is now sold through more than 1,000 retail outlets across 24 countries, with key retail partners including JD Sports, Footasylum, The Line and Studio 88.

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Backed by JD Sports, Hoodrich continues to expand its international footprint, with plans to open 500–600 new stores globally over the next five years, alongside further expansion into markets including Chile and China.

 

The brand continues to grow beyond its core apparel offering through new categories and licensing partnerships, including footwear, jewellery and fragrance, broadening the Hoodrich lifestyle proposition and reaching new consumers globally.

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Hoodrich has also strengthened its cultural presence through collaborations and activations, including a limited-edition Rizla collection, a collaboration with Boyz N The Hood, and immersive pop-up experiences in London and New York.

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For updates and more information on Hoodrich, please visit www.hoodrichuk.com.

#FROMNOTHINGTOSOMETHING

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