About Danskin

 

Danskin was founded in 1882 in New York City by brothers Joel and Benson Goodman to manufacture goods specifically for dancers’ needs and has since been one of the world’s leading manufacturers of dance and active wear for girls and women.

 

They introduced the first knit tights and leotards and pioneered the production of such dance standards as fishnet stockings.

 

Throughout the late 19th century and the first half of the 20th century, Danskin dominated the market for dancewear in the United States and expanded their influence by introducing Danskin for gymnasts and figure skaters. In the 1950’s, they created the first nylon body wear for the general population.

 

Danskin is now one of the most trusted brands for women’s fitness apparel from running to yoga and dance.

 

Brand Positioning:

 

• Women, ages 18-40+

• Girls, ages 6-16

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• Product categories include activewear, dancewear, athleisure, yogawear, casualwear, outerwear, underwear, nightwear, footwear & fitness accessories

• Internationally distributed in USA, Canada, China, Europe, Israel, Japan, Middle East, Philippines, South America and South Korea

• +85% Brand Awareness

• Selling at retailers such as Next, TK Maxx and Prisma with growth of $250m in retail sales for 2023 globally. The brand is selling in 575 doors across Europe alone. 

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For more information, please visit us at: www.danskin.eu.com

 

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